In case you don’t know what Page Rank (PR) is, it is a score that Google gives a web page out of 10. To find out what sort of page rank you have you will have to download the Google toolbar from toolbar.google.com.

Google’s Australian site, google.com.au has a PR of 8/10 whereas google.com itself has a 10/10. Many people think that PR is the main determining factor to getting a web page ranked high in Google. What a load of codswhallop! (I don’t know what that is I just like saying it). Google looks at the information on the page before it looks at anything else, so if you want to get ranked high in Google focus on creating good content before worrying about Page Rank.

An SEO Tie Breaker

Page Rank is really more about being a tie breaker. It’s like that bit of extra training that gets the athlete over the line. When Google sees two pages that are equal in relevancy to a search, the final thing that is considered is Page Rank. The higher the PR then the higher the ranking, providing all other factors are equal.

In my SEO Melbourne based business I have regularly ranked many pages that have a 0PR higher than those with 4/10, 5/10 and even 8/10. The key is to focus on your keywords in places like your page title, article headings and especially text links.

Anchor Text

Open another browser window and type in the word ‘Failure’ into Google, then come back here…. Go on… I’ll wait. Funny huh? George W. Bush biography is no.1. Now funnily enough the word “Failure” does not appear anywhere in Dubyah’s bio. The reason he is ranked no.1 is that lots of bloggers linked the word ‘failure’ back to his website. If you look closely you will see some politicians from the left there as well.

Search engines like to see keywords in your anchor text or links. Google thinks that the most important website in the world for the words “click here” is Adobe Acrobat. I guess they are kind of right too, when you consider that there a gazillion web pages linking the words “click here” to download Adobe Acrobat. Once again the words “click here” do not appear on the Adobe page.

These two examples have promoted the idea that the more links you get back to your site the higher you will rank. Once again this is only true if you have done the work on your own web page first.
For instance if I wanted to rank high for “Online Marketing Melbourne” ( I live in Melbourne Australia) then I had better build a page where that phrase is present in the page title and maybe in an article heading and certainly in the body of the article as well as in a link somewhere. I should do this before I go around trying to get thousands of backlinks with online marketing Melbourne in them. That is what I call the lazyboy approach to SEO. Focus on your web pages first before you try and get back links.

Where PR counts.

Let’s just say for instance, that you are in an incredibly competitive space for ranking. Maybe you are trying to rank for a phrase like “Appear on the first page of Google” I have ranked no.1 for that for quite some time. However recently someone knocked me into no.2 spot. I don’t mind really, as the guy that did it, attended one of my SEO workshops . The pages were equal for SEO but his had a higher page rank, so it ranks no.1

So instead of trying to increase your Page Rank you should be increasing quality links back to your site. By quality I mean getting links from similar pages. This does a few things. Firstly it will generate targeted traffic back to your site. Secondly it will provide a path for the search engine bots to find you and thirdly it will increase your Page Rank but this should not be the primary reason to build links.

Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea.But if they are used the right way, these channels can be great to communicate with the market – especially to establish a dialogue with customers.

Have you ever been to a chat room and posted a message. If you have then you may learn some free web-advertising secrets on how to market your products and service in chat rooms.

Chat rooms are usually broken into categories. You will need to find the right chat room where your targeted audience would gather. If there isn’t one, them you may need to create one.

It will be of no use to create one that is obviously for the sole purpose of selling your product or service. Rather, it needs to attract people who would be interested in your product or service.

For example: If you sell garden products, your chat room should be on the subject of gardening and not the brand name of the products you sell.

Another way to use a chat room to promote your business is to include a chat room on your web site. Host a free online seminar in your own chat room about a subject of your expertise.

Use your chat room to meet with your current customers and answer any questions or address and problems they may have. Regularly schedule free events in your chat room and be certain that your customers are made aware of when they will occur.

Search engines like to index as much website as possible. Unfortunately, many impatient webmaster sways to the dark search engine optimization. This article aims to aid webmasters to create an original, unique, and user-friendly website. Human must first like your website. After you satisfy humans, you may tweak the website to meet search engine spiders. The Search Engine Spiders are a piece of code that crawl the web to index website.Meta Tags includes the page title, keywords, and description. The Page Title of Meta Tags tells the main topic, subject, or reason for the website. For example, Affordable Web Hosting Service shows that the hosting plans are easy on the pocket. The visitors can easily tell that the website sells hosting plans, and domains. The Keywords of Meta Tags are search terms. It is the words or text that visitor enters to Search Engine to find the website. For example, the web hosting design company keyword finds companies who creates website. Lastly, the Description of Meta Tags describes what the web page or site does. With the Meta Tags information, the spiders check the relevance of the copy or content of the website.

A well-formed HTML website keeps the search engine spiders happy. The spiders repay you by indexing your website. Keep your website concise, and reasonable in length. Lengthy content bores any visitors who come to your website, and dilutes the keywords which tell the importance of your website. With proper keyword count, the website increase in importance. Not toe mention, the content must relates to your keyword.

Content Management Software provides an easy way to build or create website. And, there are many of this kind of software. There are web-based and window-based. You may have to pay attention on the HTML that Content Management Software develops. If the HTML is well-formed, we recommend to continuing of its use.

The visitors of your website must find what he is looking in one to three links. So, keep the website as flat as possible. Besides, the search engine spiders stop crawling in certain level or deep. This is a protection against endless loops. Dynamic websites violates the most especially dynamic website with many parameters. However, spiders go thru dynamic website as much as static website. With many and complicate parameters, the spiders stops. Then, it looks for another website or page. Also, the keywords on the link lead the visitor to the information that they are searching for.

The Site Map Page which contains the links of the website gives spider clues how to go thru the website. Google allows you to submit Site Map in xml format, while Yahoo allows you to submit a text file with all the links. Google Site Map are far superior. Webmaster can login to see Google spider statistics. The statistics shows top queries, link popularity, error page, and more. Be sure to include any new page and renamed page to the Site Map. For any renamed page, you may consider 301 redirects. The 301 Redirects safely direct visitor an old page to the new page. Another, the 301 Redirect is the only accepted redirect by spiders.

Good-looking website with extensive JavaScript, Cookies, Session id, Frames, and Flash gives spider a hard-time. There is hope though. There is work-around them. Be aware of the work-around.

Bread Crumbs dramatically adds to the usefulness and functionality to the website. Bread Crumbs are a series of links that leads to the current page. The visitors navigate the website with ease, because the visitor can go back and forth with ease.

Post is dedicated to one of my dearest friend who is also one hell of chat fan.[Especially Gals ]

• Someone at work tells you a joke and you say LOL bwahahaha..waaaaaaa ) ):))
• You watch T.V. with the closed captioning turned on.
• You have called out someone’s screen name while making love to your
  significant other.Hahahahaha!
• You keep begging your friends to get an account so ” you can hang out“
• Three words: Carpal tunnel syndrome
• You want to meet a girl/guy and your first impulse is to turn on your
  computer
• you’ve ever gotten onto an airplane just to meet some folks face to face
• you have to get a second phone line just so you can call Domino’s pizza
• You have ever joined “Si habla Espanol” (spanish chat room) “just
  to work on your spanish “
• you go into labor and you stop to type a special e-mail letting everyone
  know you are going to be away
• you have a vanity car tag with your screen name on it (hehehe)
• you no longer type with proper punctuation, capitolization, or complete
  sentences…UHu! Yep,wat?
• you have met over 100 Yahooligans
• you begin to say hehehe.bwahaha. instead of laughing
• when someone says “What did you say?” you reply ” Scroll up!I can’t
  see“
• you find yourself sneaking away to the computer in the middle of the night
  when your spouse or g/f is a sleep.
• you turn down the lights and close the blinds so people won’t know you are
  on-line again
• you know more about your Yahoo friends daily routines than you do your own
  spouses
• you find yourself lying to others about your time on-line and when they
  complain that your phone was busy you claim it was off the hook.
  
• you have an identity crisis if someone else is using an s/n close to your
  own
• you would rather tell people your bloodshot eyes are from partying too much
  instead of the truth (all night on-line)Bawahaha.
• you change s/n’s so much that you have to get your profile to see who you
  are
• you’re broke, your modem burns out and you go out onto the streets to sell
  your body to get a new one
• you open your home to 15 strangers for a week merely because they have
  computers and cool s/n’s
• your kids are standing at your side saying “mommy, please come cook
  dinner” and you would rather type another ” LOL“
• you marry your cyber boyfriend and you both sit at your won computers and
  chat to each other every night from across the room.
• you type messages to people while you are on the phone with them at the same
  time
• you don’t work at a job that doesn’t have a Yahoo Messenger Installed
• you won’t work at a job that doesn’t have a modem involved
• your dog or cats leaves you
• you have to ask what year it is
• you are doing things more and more that you swore you would never, ever do
  when you first found chat
• you write a letter like this…”dear tom, hiyas! how r u doin well gotta
  go bbl!“
• you name your pets after people you talk to
• you smile sideways
• you sign on and immediately get 10 messages from people who have you on
  their buddy lists
• you have a map on the wall with red thumbtacks to mark where people you have
  met are
• you look at an annoying person off-line and wish you had your ignore button
  handy
• you bring a bag lunch and a cooler to the puter
• your significant other kisses your neck while you are chating and you think
  “uh oh cyber sex pervo
  “Muahhhh!
• you have withdrawls if you are away from the puter for more than a few hours
• you use Yahoo lingo in everyday life (if you still have one…hehehe)
• you take a speed reading course to keep up with the scrolling
• your buddy list has over 100 people on it. ( No wonder why you always get
  disconnected)
• your worst comeback to a bully is “I’ll slap you with a rubber
  chicken.“
• you wake up in the morning and the first thing you do is get on-line before
  you have your first cup of coffee
• you have to inject no-doze into your butt to keep it awake
• you have your puter set up so that it goes directly into AOL’s welcome
  screen (hehehe I used to have that)
• you wait 12 hours online for a certain “special” person to come home
  from work
• you don’t know where the time has gone
• you end sentances with three(or more) periods while writing letters in
  pen/pencil
• your relationship online has gone farther than any real one you have had
• you get up at 2am to go the bathroom but go turn on your puter
• you spell things outloud instead of actually saying the word
• you don’t even notice anymore when someone has a typo
• when you enter a room and 23 people greet you with {{{Hugs}}} or
  ***Kisses***>>Muahh.:X:X:X
• you stop typing whole words and use things like ppl, dunno and lemme
• your voicemail/answering machine message is “BRB, leave your s/n and I
  will TTYL“
• you type faster than you think
• you got your psychiatrist addicted on Yahoo too and are now undergoing
  therapy in private rooms instead of at his office
• you want to be burried with your computer when it dies…or vice versa
• you actually enjoy the fact that you are addicted
• you can actually read and follow all the names of the cast that scrolls up
  your tv-screen at the end of a movie
• people say, if it weren’t for your super reflexes in your eyes and fingers,
  you would have long been classified as a vegetable
• you dream in text
• being called a newbie is a MAJOR insult
• there is absolutely no interesting chat any room and you are really
  bored….yet you don’t want to leave incase you miss something
• you double click your tv remote
• you can now type over 70 wpm
• you think about starting a 12 step recovery group for Yahoo junkies
• you are on the phone for a minute and need to do something else you say
  “BRB” or “BBL“
• you check your e-mail and forget you have real mail aka snail mail
• you go into withdrawls during dinner
• you spend at least 30 minutes making sure you say goodbye to everyone in a
  room
• you stop speaking in full sentances
• you have gone into an unstaffed tech support room and ended up
  “giving” tech support to other Yahoolers
• you have to be pried from your computer with the Jaws-of-Life
• your last sexual experience was really just a “VC Experience”
  experience ( Cyber space)
• you set your kitchen on fire while cooking dinner because you wanted to
  “check your mail ” and while you were there you “just wanted to see
  who’s on“
• you meet people from Yahoo in public and have no idea what their real name
  is, so you call them by their s/n