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Basics About Web Hosting

Posted August 19th, 2007 in Tutorials, Web Hosting by Sam

When you decide to take your business to the internet, you need to know some basics. First, you select a name for your site that is catchy and descriptive of your service or product line. Avoid picking a name that does not include a description of what someone would find at the site. One or two word names work well. When you have picked a name that you like, you need to register this as your internet domain name. There are several options in Denver for this if you search online. Remember that you do not have to host your website at the same company where you register your domain name, so look for the best deal you can find.

Denver web hosting can be complex for someone who is just starting out. In fact, most people don’t really understand what hosting is or what a hosting company should offer you. These services are places where you can store your website, basically. They range from free services to hosting that you run yourself on your own server. So the first thing you need to do is figure out how involved you want to be. There are several different types of hosting:

• Internet Service Providers. Several ISPs offer basic web pages for free to their email customers. For example, Yahoo! users can set up a website for free when they join Yahoo!. But these sites are really good only for personal sites with a few pages because alongside your content, an ISP will run advertisements. These sites also do not come with any extra features or very much storage space.

• Free Web Hosting. For most businesses in Denver, web hosting needs to be more sophisticated than most free services can provide. If you want to display your pictures on the web or start a blog online, a free service might be good for you. But for business needs, they simply do not offer the space, the features, or the reliability that you need.

• Paid Hosting. This is the most common type of hosting used for small businesses and more complex personal websites. You pay a monthly or yearly fee to a web hosting company in return for space on their site and certain services. The services and features vary widely from company to company. And you can pay anywhere from two dollars to two hundred dollars per month, depending on the company, how much space you need, and what extra features you employ. You can get CGI services, ASP, ecommerce, SSL, database support, extra space and bandwidth, and other features for maximizing your site for the customer. Paid web hosting, in Denver or elsewhere, is the only way to go for a business site, no matter what its size.

• Domain Hosting. This is a great way for small businesses to host their pages at any location, rather than at the hosting company’s site. You can use an ISP, a free hosting service, or any other viable location. Basically, you buy your domain and then the provider forwards all the requests to the web location. The biggest benefit of this type of hosting, besides the savings you may see, is the fact that you can brand your URL.

• Co-location. If you want to run your own web server and be the owner of your machine, but don’t have the dedicated IT department to maintain it, you can use co-location. This service provides a server holding room where you can store your server, even rent one if you want, and then keep control over your web server and architecture.

• Direct Internet Access. To get the most control over your server, you need to host your site yourself. Obviously, you need some experts on staff to maintain it, but for companies with large data centers this is the only way to go.

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The Freedom of Saying NO!

Posted August 16th, 2007 in Inspirational by Sam

We live in a fast paced world and often we believe that the way to get ahead is to take on more and more. The price we pay for doing “more” or too much is feeling overwhelmed and out of balance. “NO” is just a simple two letter word. Yet it is often the hardest word to say. The challenge is to set limits and boundaries for ourselves which requires us to learn how to say “no”. Why is this so difficult? Some of the reasons we may have trouble saying “no,” are because we want to be liked, may be afraid that others would get angry or upset, or perhaps we may have been taught to always be agreeable and give others what they want. Women in particular often have been conditioned to say yes to all requests.

Whatever the reason, there are consequences of our inability to say no. We might feel that people are constantly taking advantage of us. We could experience feelings of being overwhelmed, angry, irritable or resentful. Our bodies could be experiencing constant fatigue, tension, headaches or various other aches and pains. Our behaviors with others might be more abrupt, bordering on rude and we probably would be doing less of the things that we enjoy.

One client I worked with was very accommodating and took on every thing she was asked to do at work. She began to notice that she was doing a lot of tasks that really were not her job but rather the responsibility of others. She became resentful and angry but did not know how to get out of the situation.

Another good natured individual was always willing to give a helping hand to her friends, family, colleagues and community. She sat on numerous committees, baked for fundraising events and was seen as someone you could always count on. She enjoyed this picture of herself. However she had less time for herself and her family. She would stay up late to finish all the tasks she had agreed to, didn’t get enough sleep and was impatient with her husband and children. At work she was short tempered with her staff and it actually took her longer to accomplish less.

Not being able to set appropriate boundaries and limits for ourselves can ultimately lead to all kinds of difficulties. It is important to fully understand what is being asked of you, prior to making a decision. If we make assumptions before we have all the facts it can negatively impact our ability to complete a project. Keep all projects manageable, it is less stressful and the outcome is more successful.

So let’s look at some creative ways of say “no”.

* “Can I get back to you on that?” This allows you the opportunity to think about whether you actually want to do it.”

* “I’m sorry I’m unable to take on any new projects for the next 3-4 weeks.”

* “Why don’t you ask (name) to do that as I won’t be able to get to it.”

* “I can’t do it right now, why don’t you ask me again later and perhaps I’ll have time.”

* “I can do this part, but you’ll have to find someone else to do the rest.”

* Just say “no” without any explanation.

Notice the people around you who are able to say “no” and how they say it. Perhaps some of their strategies could work for you. Trying something different takes practice so say no to something every day, so that you begin to get comfortable with the word.

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Ecommerce web design solutions – keep it simple

Posted August 15th, 2007 in E-Commerce, Tutorials by Sam

Most of the web design enquiries coming through these days are requests for ecommerce web design solutions. Not only are we buying more and more of our products and services online, it would appear that many of us also want to sell online. Indeed, it’s not only large corporate companies trading online nowadays. In fact most of the web design quote requests come from individuals trading from home. People are selling flowers, their own music cds, chocolates. So there is a definite market for ecommerce web design solutions. It is however a very particular market segment and offering the right product at the right price is the key to securing the ecommerce web design business.

The best way to getting the right product to market is to start with the target clients profile and needs. Although we do design complex ecommerce web design solutions for corporate clients, there is a large market for the smaller customers. These customers are looking for 3 key product features: bespoke web design, budget price and simple to use. What is budget price for a bespoke ecommerce web design solution? And how simple should the web design solution be?

The web design industry is very competitive and sales is very price sensitive. Targeting the budget web design industry can be tricky. Price your ecommerce web design too low and run the risk of losing money or appearing too cheap. Price it too high and you could miss out on a whole range of the ecommerce web design market. Indeed, even an individual potential web design customer selling from home would expect to pay a price for a bespoke quality web design. People know that they have to pay a price to get a decent quality ecommerce web design.

Remember also that individuals selling from home generally require a simple backend from where they can easily upload their products. A standard and adequate web design feature set would include a dynamic category list, individual product image upload , title, description and price update through a simple secure backend page. This is all most potential ecommerce web design clients require to start selling online. Occasionally some clients may require special features like a simple stock management system. This is usually optional and is charged as an-add on from the outset. Keep the web design quote simple, transparent and explain everything before taking payment.

Security is an important issue as well. The standard ecommerce web design solution uses Paypal secure site to take credit card payments so security is less of an issue. However, if a web design customer requires secure credit card transactions on his/her own site then it is vital to use a reliable merchant provider and an ssl on the web site for security.

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The 10 Biggest Search Engine Optimization Mistakes

Posted August 13th, 2007 in SEO Tips and Tricks, Tutorials by Sam

Your page title on your home page is the biggest indicator to search engines of what your website is about. If it doesn’t succinctly explain exactly what your website offers, as well as containing your keyword phrase as discussed in Search Engine Mistake #1, then you’re missing out significantly on website visitors.

What is a website page title?

The page title is the writing in the blue bar at the top of a web page, and originates in the Meta Tags, which are a set of instructions for search engines and technicians at the beginning of your web page. These Meta Tags are not displayed in the normal view of your website. However, (assuming your are using Internet Explorer) all you have to do is click on the ‘View’ tab at the top of the page and then select ‘Source’ to view the code behind your website.

Your page title will be in-between the two ‘HTML Tags’ and (which indicates the start and end of the page title).

Your page title is also shown as the clickable title link displayed in search results, if your site has been found using a search engine query.

The most common page title mistake that businesses make

Most businesses are proud of their brand name. Unfortunately that means that they want their brand name all over their website. Including all the areas that should be used for keyword phrases instead. Businesses HAVE to find a way to take independent advice AND act upon it without their brand coloured glasses on when deciding on their website page title.

How to write an effective page title

A page title should be between 10 and 60 characters long – including spaces. Any longer, and it may be cut when appearing in search engine results. It should ideally JUST be the keyword phrase that you have decided on for your page (Refer to The 10 Biggest Search Engine Optimization Mistakes: #1: Wrong Keywords).

A good example of an effective page title would be ‘Internet Marketing Consultant’.

The second best example of an effective page title would also include the brand name – for example, ‘David Bain – Internet Marketing Consultant’. This effectiveness of this title is however diminished compared to the first example.

The worst possible page title in this example would be ‘David Bain’. If found in search engine results, hardly anyone would visit the site because the title doesn’t denote what the website is about. In addition, the chances of appearing in desired search engine results would be reduced significantly due to the lack of keywords.

Remember to think about all your website pages – each page title on each page should be optimized. Not just your home page. A good example is the website http://www.BuildYourOwnBusiness.biz where all the business article categories have their own key phrase focused category pages. Take time getting your page titles right. It will prove to be an extremely beneficial tool for significantly increasing your future website traffic.

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How to Promote Your Home Business On Internet Effectively!!!

Posted August 10th, 2007 in SEO Tips and Tricks by Sam

When you are just starting out with your home business, making it grow can be quite a challenge. You need to have money in order for you to install equipments and software to help you with your tasks. If you do not have these, then you might just as well give up, since you need something to make communication with the customers easy.

On the other hand, you also need marketing strategies to make your business known among the people. If you do not promote your business well, nobody will know that you are trying to sell them items or services. If you are running on a tight budget, you may need to scrimp on equipments and marketing ideas. When this happens, you might not be able to make your home business grow.

If you want to make your business expand, you have to remember that you need effective marketing plans. With successful and strategic promotion ideas, you will be able to direct several customers to your business. If you want to lead the competition, then the best place for you to market your home business is over the Internet.

There are a lot of home business Internet marketing strategies which you can use. Some of these require fees, while there are also some which require low or no costs at all. To get you started, you need to set up a website for your home business. If you are not an expert with website designing, then seek the assistance of a professional website designer. It would be better if you spend on a service which you are sure of, rather than develop a website even if you know little about it.

When you finally have your own site, submit its URL to different search engines. Once you are listed within the directories, possible viewers might be directed to your site, depending on its effectiveness. Most sites which receive a lot of audience are those which rank within the first page of search engine results.

If you want to rank high in page results, then you have to develop effective search engine optimization ideas. You can use keywords which are related to the content of your site, or to the services or items which you are offering. You can also develop a presentable design for your website content. Use graphic designs, although not too much to make downloading easy. The texts should be bold to catch the eyes of the viewers. The colors should be pleasing and warm. Avoid bright colors; no one would want to stick to a site which uses colors that hurt the eyes. Another effective SEO technique would be link building. If you want to build links with other online sites, then opt for those which has the same content topics with your site.

Other home business Internet marketing techniques include banner exchanges, wherein you can display your site’s banner at other online sites. You can also use newsletters, discussion groups and search engine tools. A variety of these are offered for free or at specific values. It is up to you if you want to spend much or not. You only have to remember that sticking to one home business Internet marketing plan is not effective enough. You have to use it along with other methods.

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