Google Page Rank And Alexa Rank

So, you’ve heard a few things about SEO and now you are trying to learn some more about what SEO actually is and what your goals actually are.  Well, your main two goals in SEO are to increase your websites position in the search engine results pages(SERP’s) and increase website traffic.  Google Pagerank represents how important your website is compared to all other websites and Alexa Rank is how many visitors your website gets in relation to all other websites on the Internet.  You are aiming to get a high Google Pagerank (commonly refered to as PR) and a low Alexa Rank.  What looking at these two measured elements does is give you some idea of how well, or how badly, your website is doing in comparison to all other websites.  Lets explore these two rankings in a little more detail.

What is Google Page Rank?

The co-founders of Google, Larry Page and Sergey Brin, describe Google Page Rank as a tool designed to rank a website that is listed in the Google search index.  A Pagerank of a web page is given on a scale of 0-10.  0 is the lowest possible score for a website and conversely a 10 is the highest score possible.  A high Pagerank is defined by the amount, importance(PageRank) and relevance of web pages that link to the web page in question.  When a web page links to another web page, Google consider that to be a vote for the page in question and therefore of some importance.  There is a formula associated to how PageRank is calculated but for the purposes of this article it is too indepth, but if you are interested in the theory behind PageRank (PR) then a quick search on Google will provide fruitful.

What is Alexa Rank?

The Alexa Rank is different to Google PR; Alexa rank websites based solely on traffic to the website.  Alexa rank websites in descending order towards 0, where the most highly visited website on the Internet is given a rank of 0.  At this point in time the top three ranked websites (most visitors) on Alexa are, 0 – Yahoo, 1 – Google and 2 – MySpace.  According to Alexa these 3 websites get the most traffic on the Internet.  Alexa Rankings vary from 1 to a billion.  Every web site in the world is included in the Alexa Rank, so the scale on your Alexa ranking is constantly changing in relation to other websites on the Internet.

Google tools you might unaware of!!!

I am thankful to Google because it has made the Internet a better place for all of us by releasing a number of very useful utilities in the past few years. Almost all of us use Google.com for their every day search on the Internet, and also other Google services like Gmail, Gtalk, Orkut etc. But there are some Google products that you might have forgotten about or might not be aware of. Here is a list of those not-so-popular tools that can definitely make your life easier :-

- Google Hot Trends (May 2007)

I highly recommend this tool if you are a webmaster and looking for hot topics and keywords that people are searching for in their daily lives. This can even help you as a blogger to choose the most current topic in your niche to write on. The tool lists all the hot trends by date and its very easy to switch between dates as per the calendar. This Google product is still in the Labs (experimental phase), but I have been using it for a long time now.

- Google SketchUp (January 2007)

Google SketchUp is a 3D (3-dimensional) modeling program designed for professionals to use in their every day projects. SketchUp may also be used to design buildings to be displayed on Google Earth (another application from Google that allows you to view satellite maps of the earth). SketchUp has been developed to be more intuitive, flexible, and easier to use than other 3D modeling programs like 3D Studio Max, MAYA etc. which are often difficult to learn for an average user. Several features allow designers to play with their designs, unlike other 3D CAD programs.

- Google Web Accelerator (May 2005)

Google Web Accelerator is a utility introduced by Google which uses client software installed on the user’s computer, as well as data caching on Google’s servers, to speed up average page load times by means of data compression, prefetching of content, and sharing cached data between users. The tool supports various operating systems like Windows 2000 (SP3+), Windows XP, Windows Server 2003 and Windows Vista.

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