A number of factors are important when optimizing a website, including content, structure of the website’s copy, page layout, HTML meta-tags, standards used for designing HTML pages and the submission process. While a site is being optimized it includes four main components – Researching Keywords, Adding META Tags, Submitting website on various search engines and Exchanging links with other related websites.

The activities that are performed on the website pages are placed under ‘On Page SEO’ and activities which are not performed on the website pages falls in ‘Off Page SEO’ head. The process of optimizing a website starts with researching keywords, then on page and finally off page, which is an ongoing process.

On Page SEO

1) Keyword Research – It starts with browsing the website in detail, having discussions with the site owner to gather information about business model and target market. Basis this keywords for which the site will be optimized are researched.

2) Google Analytic Account – This tool of Google gives administrator an option to keep viewing the traffic hitting the website on different pages. To use these tools an account is to be created with Google, further to which a code is provided which is to be added in all the pages of the website.

3) On Page Optimization – Once keywords are finalized, we will get started will adding META tags and making any changes to the page required for Search engines to parse. These changes do not have any affect on look & feel or style of the website. Also at the same time code for Google Analytics will be added. This process mainly comprise of adding META tags, chosen keywords, phrases to make them more SEO friendly with respect to the selected keywords, adding H1 tags, ALT tags checking for broken links.

Off Page SEO

1) Search Engines Submission – Once the On Page is done site will then be submitted to all major search engines and this process of submission will again be repeated after 6 months for new pages to get indexed.

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The Google Dance has been named by webmasters after the name of Google to explain a concept associated will all search engines. It is not surprising that Google’s reputation as a search engine reaches all over the world and thus has been minutely scrutinized by other search engines always. When Google shuffles the rankings of websites in its search engine results pages (SERPS), the results of a particular search on Google is very fluctuating. This is simply what is termed as ‘dance’. While the dance is taking place, the results of a particular search on Google varies from minute to minute.

This change in the index in terms of outcome is instantly reflected on the SERPS, but the actual process takes over the next few days. It is not feasible for Google to shut down its operations or go offline till the updated index has been completely transferred. Thus, the results for a particular index ‘dance’ till the index update can reach all Google servers and be transferred.What we need to remember Google has three main servers which are www.google.com, www2.google.com and www3.google.com. While an index update is taking place, the results that will be visible on the three servers will vary to a large extent. Why is it so? Simple, this is because one server is reflected the updated index while the other is still showing the results of the old index.

Simple ways to know whether ‘the dance is on’ is by first making a search request on www.google.com and observe the blue bar that appears on top of the page. It shows ‘pages 1-12 of about 564,000’. The next step would be to do the same on www2.google.com and www3.google.com. By seeing if the number of total pages differs in each other, one will know if the dance is on. Once the numbers do not vary and the order of the results is the same on all the servers, we know that the ‘dance is over.’

Does the dance still happen?
Experts in the field believe that this does not occur now. However, the monthly update of the index list is a direct result of the deep crawl employed by Google’s spiders to crawl the web. People who regularly search the net strongly believe that the results fluctuate more than just once a month. This happens because Google employs a fresh crawl and continuously carried out to keep the index updated. ‘Everflux’ is a term that describes this frequent fluctuation that emerges in the results of a search. The fresh crawl does not determine whether the dance is on because this does not explain the variation in the total number of search pages. Remember a rule, if the three Google servers show a variation in the number of back links to important sites such as Yahoo or AOL, then just know that the ‘Google dance is on.’

So what does it all mean?
An important aspect to remember is that the monthly update does not lose its significance. Fresh crawls ensure that a continuous search of the web is taking place which causes pages to keep getting included in and excluded out of the result pages on a daily basis. Remember that Google’s ranking of web pages is determined by the deep crawl of the web. Don’t lose heart when your ranking drops suddenly among Google’s rankings.

This is temporary and related to the Google dance, after five or six days you will be relieved when you observe that the rankings have stabilized. Do not try to compensate by panicking, keep the content quality high on your website and you will emerge the victor!

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way

When you have designed and developed a website. The common question which comes in your mind is why SEO is required. Well, the simple answer to this is to promote your website. As more and more websites are being introduced every day in the World Wide Web, the competition is also increasing. It is not that simple to see your website in the topmost position in the search engines. Lot of efforts, ideas and innovations are required to see the distinct identity of your website from the rest. SEO is not that easy the way it seems, you need the services of web promotion experts to ensure optimization and high quality traffic in your websites.

An SEO expert can analyze and decide effective keywords to promote your website. He can provide you expert ides in different aspects like on page optimization, link building, off page optimization, keyword analysis, visitors’ analysis. It is certain that they understand better to provide you enough guidance on how to improve your search engine rankings.

Selection of an online web promotion executive can provide can provide your website these services.

• On page optimization
• Link building services
• Define effective keywords for your website
• Article submission and distribution
• Quality content and article for your website
• Writing and submitting press releases
• Forums and blog postings

Thus Search Engine Optimization is very crucial techniques for online entrepreneurs who depend on their website to bring them business. Merely having a website online does not serve any purpose if it is not optimized in search engines. So looking at the necessity of this, all your efforts must be laid down to generate a well optimized site thus resulting in your online profitable business ventures.

So we can say that Search Engine Optimization is required-

• Get your website in the top of search engines.
• To give your website targeted visitors.
• Optimize your website on the basis of keywords
• Matching your products and services to generate high search engines rankings
• Create your entity online to make you familiar in the World Wide Web.

Thus through search engine optimization you can give your website the required online exposure, get it read and indexed by search engines in an effective manner. All this can be possible by using good and white hat promotion techniques which are fair, legal and approved by major search engines on internet. Without it your website identity is just like an entity lost in the crowd with no recognition and lying in the dark without any guidance and goal.

Search engine optimization is a skilled job and the writer has to have certain attributes to his writing to make it a readable yet enjoyable piece of art. It surely takes a lot of creative efforts as well as precise writing to be able to graduate to an effective SEO content writer.

Content writers have a few challenges around them and one of the toughest is to be original each time they are writing and yet keep it simple and to the point. Content writing is always done keeping the audience in the mind. It is very important to know the subject you are writing about and also the audience you are targeting. There has to be adequate research done on the topic you are writing about and also a lot of editing and proof reading suiting it to the SEO standards. So your job is done if your client is happy with what you have written and he acknowledges the fact that he has got what he was looking for from your document.

There are few simple ways to be an effective content writer. Following these instructions would ensure that you meet the requirements of a professional content writer.

The first thing a content writer must do is to think from the perspective of the target audience intended by the client. Always think what the requirements are and why the document is being created. Empathize with your target audience to communicate better. This lets you to analyze what the client is expecting out of your writing. At any point in time if you are not aware of what the deliverables, ensure a communication with the customer and get clarity on the issue of communication. You wont be able to do justice to your document unless you know what the customer requires and target audiences understand. Reaching and convincing the target audience will be the sole aim of you as the writer.

Always write content that you have understood. Complete enough research around the topic you are addressing. Ask the client for some useful links and information about the product thats in picture. This would make sure you are writing what is required and not something far away from your clients expectation. Also make sure your facts mentioned in the document are crosschecked. Its better to check the document a 100 times before publishing.

SEO content writing is much different from other content writing. The text in SEO has to include all the keywords and the text has to be written in such way that it should help optimizing the searches performed. Its very important to be precise yet simple and the text has to be attractive. The content has to be relative and informative. The keywords have to be placed strategically to make sure your page comes up on the first page of the search engines.