Technorati authority Vs. Page Rank

Technorati authority

Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.

It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days.

Technorati Rank is calculated based on how far you are from the top. The blog with the highest Technorati Authority is the #1 ranked blog. The smaller your Technorati Rank, the closer you are to the top.

Since at the lower end of the scale many blogs will have the same Technorati Authority, they will share the same Technorati Rank.

The Technorati Top 100 shows the most popular 100 blogs based on Technorati Authority. The #1 ranked blog is the blog with the most other distinct blogs linking to it in the last 6 months. If your blog’s rank is, say 305,316, this indicates that there are 305,315 blog ranks separating your blog from the #1 position.

The best way to increase your Technorati Authority is to write things that are interesting to other bloggers so they’ll link to you. Linking to source material when you blog is also a great way to engage in conversation and help others find what you find interesting.

Finally, if you want to let your readers see your Technorati Authority on your blog, install the Technorati Authority widget. It’s a little bit down the page so scroll down to find out how to get it.

Pagerank

Devised by Google, it measures not only how many links point to a website, but the “quality” of the sites providing the links. This index that values Web pages on a scale of 0 to 10 also affects search rankings

RSS Feeds advantages and disadvantages

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

Advantages :

RSS gives benefits to both readers (users) and web publishers.

  • It gives you the latest updates. Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updates site learn about the latest as soon as it comes out.
  • It gives the power of subscription to the user. Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently.
  • It saves on surfing time. Since an RSS feed provides a summary of the related article, it saves the user’s time by helping s/he decide on which items to prioritize when reading or browsing the net.
  • It is spam free. Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.
  • Unsubscribing is hassle-free. Unlike email subscriptions where the user is asked questions on why she/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.
  • It can be used as an advertising or marketing tool. Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.

Disadvantages :

The disadvantages of RSS use are brought about by its being a new technology and some user-preference concerns.

  • Some users prefer receiving email updates over an RSS feed.
  • Graphics and photos do not appear in all RSS feeds. For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators.
  • The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.
  • Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.
  • RSS feeds create higher traffic and demands on the server. Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.
  • Since it is a new technology, many sites still do not support RSS.

It is easy to subscribe to entertainment RSS feed, just click the button that indicates the RSS feed. You usually have to copy the URL into your aggregator, but some RSS feeds automatically download into your reader. You can unsubscribe to an RSS feed anytime.

The great thing about RSS feeds, is that you’re always updated with the latest news and happenings. RSS feeds is revolutionizing the way information consumers get their content. Instead of being bombarded with a plethora of useless information, the consumers now can select & reject the material that goes into their consciousness.

Starting a blog?

If you’re like most of the people who want start a blog, you initially have a bit of writer’s thinking.If you thinks that way it is Good news- it will likely go away, and you’ll find yourself thinking of new things to blog about frequently. In fact blogging becomes quite addictive.This was certainly true for me. When I began blogging, I would often struggle with things to blog about. Now, I have the problem of not having enough time to post on all the things I want to talk about!

Here are a few tips to get you through that initial dry spell until you find your blogging voice.

1) Subscribe to other blog feeds for your industry/target market.

If you have a blog about babies and toddlers, you’ll want to have other similar (preferably high traffic) blogs on your RSS reader. It’s a good way to keep abreast of what’s going on in the collective consciousness of people. Just do a Google search for blog + topics of choice, and you’ll come up with plenty.

Keeping up with other blogs in your niche means that you can link to their posts (and you should always link to a blog that inspires your own post!) and add your own “spin” on the subject.

2) Look at trade magazines and newspapers in your niche

Again, going back to the baby/toddler theme, read parenting magazines. Magazines are a great place to look for inspiration…the articles are mostly short, pithy, “quick fix” and solution oriented (similar to blog posts). They also change to reflect what’s going on in the world and with your target market.

Keeping up with the news is also a good idea…you can find news feeds to add to your RSS reader too. When something is happening in the world that impacts your target market, blog it.

3) Keep a notebook (or file on your desktop) of blog fodder

When a thought or sentence hits you, write it down immediately. These sentences can be lengthened into blog posts (and later lengthened into articles…that’s another ecourse!). The more you do this, the more aware you will become of the unlimited topics you can blog about, even in your niche.

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Make your blog supercharged for better experience

Your blog is your means of expressing yourself to the world. It is a very powerful way of branding yourself and a very effective means of building a relationship with your readers. In order to take advantage of the power of blogging, you should make sure you follow some simple rules that will keep you on the right side of blogging and make both your visitor’s and your experinece much more enjoyable.

Be Timely With Your Postings

If you publish a blog called “The Wednesday Afternoon Report”, and you start out posting to it every Wednesday afternoon, then your audience will begin to expect a new posting every Wednesday afternoon. You can think of your blog like a newsletter. Consistancy is key. This consistance is what will increase the number of visitors that come back to your blog. Returning visitors gives you the opportunity to build a relationship with your readers.

Give Credit to Where Credit is Due

Sometimes the perfect and most timely posting is commenting on a news item, another blog posting, an article, or a web site. This is appropriate to do, but you should give credit and a link to the source document. You can link to the source document from within your post, or link to it as a footnote at the end of your post. If the source document is another blog, you can refer to it through what is known as a trackback link.

Be a Good Networker

Your blog is a good place to spotlight other bloggers. Most blogging software out there allows you to do this through a feature referred to as a blogroll. It is basically a list of links to other bloggers who you like, or other bloggers that are blogging about the same subject as you. This will add value to your visitors experience and give them additional resources to explore.

Structure Your Blog Site Well

Structure your blog so that it is easy to read, and find past postings. Don’t put so many graphics that it detracts from what you are trying to say. Highlight relevant postings that you may have made in the past that relate to your current posting. A good way to highlight your past postings is to link to them directly from the blog post, or if they are more general, and relate to many postings, you can list the links to your latest postings to the side, next to your main blog entry.

Another good technique to use with your blog is to separate your postings into categories when it makes sense. That way, visitors can access a more specific group of postings they may be interested in. For an even more robust blog, a search function will allow easy access to your postings, especially when you have quite a few posts.

Keep Your Blog Content Fresh

You will want to set up your blog so the most recent postings are placed at the top, or on the first page, which is like the reverse format of a diary (where the most recent entries are on the last page). Most blogging software today is setup to have the latest postings at the top (or on the front page of the blog) to allow your newest postings to be seen first by your visitors.

Let’s start blogging

So what is blogging really all about? First off, let me tell you that it’s a lucrative business to blog and that blogs are easy to set up and manage. Imagine getting paid to write about subjects that interest you, whenever you want, wherever you are! The flexibility involved allows you to maintain your blog at your own pace, and with Internet cafés easily accessible all over the globe, even your vacation won’t get in the way of your blogging… Or should I say: even your blogging won’t get in the way of your vacation?

In this article, let’s take a look at the profitability of a blog and set up one of our own, free of charge! Interested? Read on!

First, you need to get yourself a blog. There are several options – host a blog on your own domain or get a free one. For starters, let’s talk about the free blogs. You can obtain one at http://www.blogger.com or the newer (and better!) http://www.wordpress.com. WordPress is a free blog engine that is robust and infinitely expandable.

Blogger is actually owned by Google, so it will be detected by Google’s radar faster and you will be indexed more quickly. WordPress.com, however, is a relatively new option so I have no comparison on the speed of getting indexed by search engines. However, WordPress is better in the sense that it has more advanced features such as Trackbacks and Categories. You can also manage your sidebar links more efficiently (more about this later).

Get a free blog at either Blogger or WordPress. Then, familiarize yourself by publishing your first post on your blog and tinkering around with the options and templates.

Here are some words to start expanding your blogging vocabulary:

Permalink – Permalink stands for permanent link, which is a URL (Uniform Resource Locator) that leads to an individual post that you make in your blog.

Trackback – When you post about someone else’s blog post elsewhere, your post will show up in their “trackback” section. This feature, however, is not available with a Blogger account.

Pinging – Blogging seems to be paired with pinging almost every time either one is mentioned nowadays. Pinging is actually the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gain traffic, which I’ll discuss in a future article.

Content
Next, let’s look at the type of content that’s suitable for your blog in order to make it profitable. You need to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in. Mind you, the difference between a profitable blog and a non-profitable one is the way you write. What would you prefer: reading your university professor’s lecture notes or the latest novel by your favorite author? People prefer to read “light” items most of the time. When they check out your blog, they are not only looking for information, but they are also looking for information that they can access easily.