Mar
12
Wordpress Blogroll hack
10:04 am
Hi guys i have just discovered how important is “No-follow” attribute is for doing SEO on you website.And while doing some research on it, i came across this cool wordpress hack which i would like to share with all.So that you can take up your website high into search engines.
So enjoy optimising the website for SEO and ready to get ranked higher into search engines.Article taken from Knowledge Constructs Website.
The method I’m going to demonstrate has actually been slightly updated as the original meant losing some of the other XFN options. This version actually adds more to the existing hack and provides a new checkbox to easily add the nofollow attribute.
Here’s the quick how-to guide for WordPress newbies on how you can do this.
The file we’re going to be hacking today is:
/wp-admin/edit-link-form.php
Before we get started, BACK UP YOUR FILE.
Okay, now for step-by-step guide on the Gray Hack:
Filed Under SEO Tips and Tricks and Wordpress hacks | 3 comments
Nov
04
SEO Secret about Headlines
03:49 pm
Many people are concentrating so much on using keywords and keyword phrases that they have forgotten something much more important and without which keywords can be virtually useless.Lets illustrate this with a common scenario that we all go through fairly frequently. You enter a keyword phrase at your favorite search engine and the first page of the results comes through. What do you do next? Do you go to the first site listed or do you scroll down the listed sites. Most people do the latter, but what would they be looking for? The answer is simple, the headline or article title that looks the most relevant to what they are looking for.
Now let us assume that the site that comes up right at the top, at number one has a boring uninspiring headline and the site that is number 10 at the very bottom of the first page has a hot enticing title. What will happen? But of course No 10 will end up getting all the traffic while number one will be starved of hits. That is how important headlines are. So without a good headline all the good SEO work that you put in will not yield the expected results, even if you do end up right at the top of results for popular keyword searches.
Why SEO Will Hardly Work Without Powerful Headlines
In fact, SEO will hardly work without excellent headlines and titles to your articles. One of the key aspects about SEO is the accumulation of back links pointing to your site. Search engines favor this happening in a natural way rather than you having to purchase links. For this to happen, your article on the web page will need to get very high traffic so that when a fraction of these visitors link to your article, you will quickly end up with thousands or even tens of thousands of links pointing to your site.
To attract this traffic, a key component of your content will be the headline. Many stories have been told about headlines making the difference between a few hundred copies of a supermarket tabloid sold and a couple of millions. Online headlines are even more critical because many times it is all that somebody sees before they make a decision on whether or not to click on a link that will lead to you and your article.
Why Good Headlines Without Keywords Still Work
Many times webmasters have been greatly hindered in their work of creating suitable article titles by the need to use exact keyword phrases. The result has been awkward headlines that hardly inspire readership. Yet those who have realized that it is possible to leave out a keyword phrase from your headline or to modify it slightly and still succeed in SEO have greatly benefited.
The truth is that while it is true that your keyword phrase as early as possible in a headline will help a great deal in terms of SEO, it is in fact not the only consideration that leading search engines take into account when deciding how your site will be ranked in search engine results. More important are the number of relevant back links pointing to your site. This means that an excellent headline that will attract readership and ultimately back links to a site is much more important than a poor headline with the exact keyword phrase slotted in at the beginning of the headline.
What Is A Good Headline?
A good article title or headline has to be relevant to start with. Never forget that headlines are supposed to flag down your target readership and not everybody. This is perhaps the most common mistake people make when creating headlines. And this is where the webmaster thinks to create a headline that has as general an appeal as possible. Actually a headline that seeks to attract everybody quite often ends up attracting nobody.
Excellent Headlines Are the Fuel That Will Drive Your SEO Campaign
Always remember that without good targeted headlines your SEO effort will most probably come to nothing. It is therefore a good investment to spend your time studying the art of creating good headlines for your SEO content.
Filed Under SEO Tips and Tricks | 1 comment
Nov
01
Components of Search Engine Optimization
10:12 am
A number of factors are important when optimizing a website, including content, structure of the website’s copy, page layout, HTML meta-tags, standards used for designing HTML pages and the submission process. While a site is being optimized it includes four main components – Researching Keywords, Adding META Tags, Submitting website on various search engines and Exchanging links with other related websites.
The activities that are performed on the website pages are placed under ‘On Page SEO’ and activities which are not performed on the website pages falls in ‘Off Page SEO’ head. The process of optimizing a website starts with researching keywords, then on page and finally off page, which is an ongoing process.
On Page SEO
1) Keyword Research - It starts with browsing the website in detail, having discussions with the site owner to gather information about business model and target market. Basis this keywords for which the site will be optimized are researched.
2) Google Analytic Account - This tool of Google gives administrator an option to keep viewing the traffic hitting the website on different pages. To use these tools an account is to be created with Google, further to which a code is provided which is to be added in all the pages of the website.
3) On Page Optimization - Once keywords are finalized, we will get started will adding META tags and making any changes to the page required for Search engines to parse. These changes do not have any affect on look & feel or style of the website. Also at the same time code for Google Analytics will be added. This process mainly comprise of adding META tags, chosen keywords, phrases to make them more SEO friendly with respect to the selected keywords, adding H1 tags, ALT tags checking for broken links.
Off Page SEO
1) Search Engines Submission - Once the On Page is done site will then be submitted to all major search engines and this process of submission will again be repeated after 6 months for new pages to get indexed.
Filed Under SEO Tips and Tricks | Add comment
Oct
14
Googly dance of google!!!
06:10 pm
The Google Dance has been named by webmasters after the name of Google to explain a concept associated will all search engines. It is not surprising that Google’s reputation as a search engine reaches all over the world and thus has been minutely scrutinized by other search engines always. When Google shuffles the rankings of websites in its search engine results pages (SERPS), the results of a particular search on Google is very fluctuating. This is simply what is termed as ‘dance’. While the dance is taking place, the results of a particular search on Google varies from minute to minute.
This change in the index in terms of outcome is instantly reflected on the SERPS, but the actual process takes over the next few days. It is not feasible for Google to shut down its operations or go offline till the updated index has been completely transferred. Thus, the results for a particular index ‘dance’ till the index update can reach all Google servers and be transferred.What we need to remember Google has three main servers which are www.google.com, www2.google.com and www3.google.com. While an index update is taking place, the results that will be visible on the three servers will vary to a large extent. Why is it so? Simple, this is because one server is reflected the updated index while the other is still showing the results of the old index.
Simple ways to know whether ‘the dance is on’ is by first making a search request on www.google.com and observe the blue bar that appears on top of the page. It shows ‘pages 1-12 of about 564,000’. The next step would be to do the same on www2.google.com and www3.google.com. By seeing if the number of total pages differs in each other, one will know if the dance is on. Once the numbers do not vary and the order of the results is the same on all the servers, we know that the ‘dance is over.’
Does the dance still happen?
Experts in the field believe that this does not occur now. However, the monthly update of the index list is a direct result of the deep crawl employed by Google’s spiders to crawl the web. People who regularly search the net strongly believe that the results fluctuate more than just once a month. This happens because Google employs a fresh crawl and continuously carried out to keep the index updated. ‘Everflux’ is a term that describes this frequent fluctuation that emerges in the results of a search. The fresh crawl does not determine whether the dance is on because this does not explain the variation in the total number of search pages. Remember a rule, if the three Google servers show a variation in the number of back links to important sites such as Yahoo or AOL, then just know that the ‘Google dance is on.’
So what does it all mean?
An important aspect to remember is that the monthly update does not lose its significance. Fresh crawls ensure that a continuous search of the web is taking place which causes pages to keep getting included in and excluded out of the result pages on a daily basis. Remember that Google’s ranking of web pages is determined by the deep crawl of the web. Don’t lose heart when your ranking drops suddenly among Google’s rankings.
This is temporary and related to the Google dance, after five or six days you will be relieved when you observe that the rankings have stabilized. Do not try to compensate by panicking, keep the content quality high on your website and you will emerge the victor!
Filed Under SEO Tips and Tricks and Website Marketing | 1 comment