Hello friends,I keep on roaming on the internet for learning new things which gave me very good exposure to the business world and marketing world.I have luckily got this article while i was randomly surfing on the internet.I would like to share it with you all.
Before I even begin to commence on this tiring and inevitably pesky subject, I would like to make clear that this isn’t a tutorial or much in the way of decent advice, but more of a question. I never feel I’m up to the standard as either a designer or businessman to be dishing out the advice, so I tend to approach subjects from an inquisitive, unbiased 3rd person perspective.
I don’t know how to sell a website. I know how to build a website. I could sit and talk to you for hours about web design, in person – writing articles can be too time-consuming, though all in good time. But as for selling a site to a hopeful future client, there’s no exact science, but perhaps an art.
From the tiny amount of business experience I’ve gained from my time in this world and as a freelance designer, one of the most important lessons I’ve learnt, although not always acknowledged, is not to waffle and geek it up. The client doesn’t care if you’re using valid XHTML 1.0 or AJAX, if the site is designed in a ‘Web 2.0′ style or uses semantic, table-less mark-up. Hell, most clients couldn’t care less how good the site looks as long as it works and doesn’t cost too much.
It makes me cringe just to write that, but it’s true. It makes sense though. If I were to reverse the role, I was the client and someone was selling me a new boiler. I couldn’t really care less what new fan-dangled eco-friendly technology some box-heads in Germany have managed to condense into a chassis half the size of my existing boiler. I wouldn’t particularly bat an eyelid to the fact it has a touch-screen digital control panel or an ultra-sensitive air density thermometer (now I’m really making stuff up!) At the end of the day, all I want to know is that it works and won’t cost me the arm and leg I so invariably care for.
If there were any other snippets of advice I could give from my own experience selling a site, they would be as follows: