Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.
RSS gives benefits to both readers (users) and web publishers.
- It gives you the latest updates. Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updates site learn about the latest as soon as it comes out.
- It gives the power of subscription to the user. Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently.
- It saves on surfing time. Since an RSS feed provides a summary of the related article, it saves the user’s time by helping s/he decide on which items to prioritize when reading or browsing the net.
- It is spam free. Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.
- Unsubscribing is hassle-free. Unlike email subscriptions where the user is asked questions on why she/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.
- It can be used as an advertising or marketing tool. Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.
The disadvantages of RSS use are brought about by its being a new technology and some user-preference concerns.
- Some users prefer receiving email updates over an RSS feed.
- Graphics and photos do not appear in all RSS feeds. For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators.
- The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.
- Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.
- RSS feeds create higher traffic and demands on the server. Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.
- Since it is a new technology, many sites still do not support RSS.
It is easy to subscribe to entertainment RSS feed, just click the button that indicates the RSS feed. You usually have to copy the URL into your aggregator, but some RSS feeds automatically download into your reader. You can unsubscribe to an RSS feed anytime.
The great thing about RSS feeds, is that you’re always updated with the latest news and happenings. RSS feeds is revolutionizing the way information consumers get their content. Instead of being bombarded with a plethora of useless information, the consumers now can select & reject the material that goes into their consciousness.