Basic SEO Wisdom – Story Time

This is a story about a poor guy with an inept domain that wanted to build a site geared for a very competitive keyword and his long, agonizing journey toward the true light of SEO wisdom.

Here’s a little foundation for what I’m about to cover here. A while back I bought a stupid domain name. It was one of those fairly useless domain names that might have been good for maybe selling cellphones or something. The thing is, though, I’m a poor guy. I don’t have time to taylor a site for cellphones with the pitiful amount of money I have. This was my thinking not long ago at least.

After sitting on this domain name forever I decided to put a site up there and give myself to the study of SEO or search engine optimization. It seemed like an interesting subject and I knew to those that managed to learn SEO, marketing, and some web design would fall infinite riches. It really sounded good to me.

So I went for the throat so to speak. More precisely I picked out some search terms that I will probably never be able to get traffic for in my lifetime. Smart I know. This had the grand side effect of having the site sandboxed by Yahoo and Google until pigs flew.

Recently they flew, however, and I’ve come out of the sandbox altogether and hit face to face with a few SEO surprises. I did manage to get a tiny trickle of traffic but not from the terms I tried to get it from. After trying to optimize those pages for the key terms I received traffic from I got more traffic. This of course started me down a long road of speculation and hair pulling.

After many a night of such I’ve come up with a few things that I believe will give anyone the power to eventually pull traffic off the net and covert it into a good decent living. I’ll probably write an ebook and make millions one of these days.

Optimize by the page
Don’t fall into the trap of focusing totally on building this far flung and far reaching site that will rule the world or make you millions instantly. Unless you have lots of money you’re going to need to work for your traffic. Plan your site out carefully and make sure each page is a precision crafted piece of art.

I love serverside scripting and dynamic websites but I’ve come to realize there is a danger that people will overuse it. I know I have. If your site is dynamically generted, make sure every page isn’t a total cookie cutter image of every other page. It’s good to have the same navigation and same general layout but each page also needs to be special. Each page should have careful, proven SEO techniques applied to maybe a single key phrase.

Don’t try to optimize one page for a handful of phrases. Just focus on one phrase. Do your keyword research and, whatever you do, don’t haul off and pick a key phrase with 2 billion wealthy competitors in Google. Pick something that can be attained and can get you some traffic relatively fast. Select a phrase that is as specific as possible to your particlar niche and still gets a couple thousand or so searches per month from Yahoo.

Whatever you do, make sure that one web page has good, solid, desirable content that is keyword rich and one of a kind. This will help make it special. At the same time your content obviously needs to lead the customer toward your intented goal for monetizing your traffic.

Keep it simple
I’ve found to my dismay that building a complex web site with all the content management stuff and all the database thrills isn’t exactly what really gets the attention of search engines. Weirdly enough this can be true for internet surfers too. A nice, clean layout with very accessible content and intuitive navigation will be recognized by both search engines and surfers alike. If you can figure that part out you’ve just pinned down about 90% of SEO in my opinion.

Engineer your site for your traffic
When you start getting search engine traffic to your site take a very close look at what they are searching for. I assume you have some kind of statistics program and can mostly see what search terms people are using to get to your site. When someone comes in on a keyword or phrase you haven’t optimized for do a little research. Does the page they are coming to need touched up to include the search term or would this search term merit its own search engine optimized page to handle the traffic.

Conclusion
With every page you add you are gaining another potentially valuable piece of internet real estate. If you’re doing your job right then eventaully each page should get its own traffic and you should begin to attain your goals. Patience and learning are the name of the SEO game.

Google Page Rank And Alexa Rank

So, you’ve heard a few things about SEO and now you are trying to learn some more about what SEO actually is and what your goals actually are.  Well, your main two goals in SEO are to increase your websites position in the search engine results pages(SERP’s) and increase website traffic.  Google Pagerank represents how important your website is compared to all other websites and Alexa Rank is how many visitors your website gets in relation to all other websites on the Internet.  You are aiming to get a high Google Pagerank (commonly refered to as PR) and a low Alexa Rank.  What looking at these two measured elements does is give you some idea of how well, or how badly, your website is doing in comparison to all other websites.  Lets explore these two rankings in a little more detail.

What is Google Page Rank?

The co-founders of Google, Larry Page and Sergey Brin, describe Google Page Rank as a tool designed to rank a website that is listed in the Google search index.  A Pagerank of a web page is given on a scale of 0-10.  0 is the lowest possible score for a website and conversely a 10 is the highest score possible.  A high Pagerank is defined by the amount, importance(PageRank) and relevance of web pages that link to the web page in question.  When a web page links to another web page, Google consider that to be a vote for the page in question and therefore of some importance.  There is a formula associated to how PageRank is calculated but for the purposes of this article it is too indepth, but if you are interested in the theory behind PageRank (PR) then a quick search on Google will provide fruitful.

What is Alexa Rank?

The Alexa Rank is different to Google PR; Alexa rank websites based solely on traffic to the website.  Alexa rank websites in descending order towards 0, where the most highly visited website on the Internet is given a rank of 0.  At this point in time the top three ranked websites (most visitors) on Alexa are, 0 – Yahoo, 1 – Google and 2 – MySpace.  According to Alexa these 3 websites get the most traffic on the Internet.  Alexa Rankings vary from 1 to a billion.  Every web site in the world is included in the Alexa Rank, so the scale on your Alexa ranking is constantly changing in relation to other websites on the Internet.

10 SEO Tactics to bring huge traffic to website

No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms… SEO is really simple to do if you understand some basic concepts and follow some easy steps.

Search Engine Optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche – you want your site or content to be at the top of the list.
Here are 10 SEO tactics that have worked and are working for me at this moment in time.

1. Quality Content is and always will be your number one factor for getting high rankings and keeping them. You must understand search engines are simply businesses who supply a product like any other company. That product is information. They must offer quality results to anyone using their service to solve a problem, answer a question or to buy a product. The more relevant, the more targeted the search solution they return, the higher the overall quality of their product and the more popular their search engine will become. Providing quality content is vital for SEO success.

2. Keywords are your number one tools for achieving high rankings. You must understand keywords and how they work on the web. You must know how many searches are made each day for your chosen keywords. Sites like Wordtracker and Seobook will give you a rudimentary number of searches. Design your pages around your targeted keywords and don’t forget to do some deep-linking to these pages on your site. Find and build backlinks to these interior keyword pages and not just to your home page or domain URL. Picking keywords with medium to low competition has worked out well for me. So too has using the more targeted and higher converting “long-tail” keywords been very beneficial for me.
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Copywritting-Soul of SEO

SEO copywriting is one of the major factors which decide the ranking of any particular page in the SERPs or Search Engine Result Pages. Unlike the common notion, the task of an SEO expert starts right from the website design and development phase and web page content development which decide the fate of any website in the SERPs.

SEO copywriting as defined in Wikipedia is “A technique of writing on a web page in a way that it can be read and understand by the surfer and it also uses the keywords and keywords phrases targeted for the websites. The purpose of doing copywriting that is SEO centric is to rank highly in the search engines for the given targeted keywords and phrases.”

It can also be explained as the technique of writing the text on a web page in such a way that it reads well for the surfer or the user, and also targets specific search terms. The challenge lies in creating a content that is both user as well as Search Engine friendly. The purpose of SEO copywriting or Search Engine copywriting is to make a web page that can rank highly in the search engines for the targeted search terms and also conveys the message to the surfers in an effective and easy to understand manner.

Search Engines look for genuine and unique content on the web pages that should be related to the search terms and the keywords used in the title and other meta tags. The content on any page should not be misleading for the users and it should reflect the correct picture and idea behind creation of the page. This ensures that the users are getting exactly what they are expected to find on a particular page. Search Engines ensure this by matching the words present in the text of the webpage with that of the page title and meta tags. LSI or Latent Semantic Indexing is a technique which helps them to accomplish the task. In this technique, synonyms of the search terms or phrases are also taken into consideration while generating of SERPs.

The task begins right from the designing phase before content development. Thorough keyword research is required for all the individual pages. Once the keywords are identified according to the theme of the page, content is developed with strategic placement of the search terms or phrases within the text and other on page elements. Synonyms of the search terms are also used to maintain the LSI ratio.

The reverse approach can also be taken for content development. In this case, first the target key phrases are identified according to the business, website theme and goal, and then web pages are created that can represent the actual aim of the website.

SEO copywriting is one of the major factors which decide the ranking of any particular page in the SERPs or Search Engine Result Pages. So, it is always a good practice to do SEO copywriting while creating any website or page, so that it can rank well as well as provide genuine and useful information to the users.

Simple and fastest ways to gain good search engine rankings

Page rank is important for bloggers and/or site owners because the larger the page rank, the more visible your site will be in search engines – which means a lot more visitors. There are various ways of promoting your site and increase your page rank, but some require paying for it. Here are a few simple steps you can take to improve your page rank without paying anything.

1. Linking is the best and probably the fastest way to improve your page rank. The focus here is to get a link back with sites, preferably ones with higher page ranks. There are many sites that offer link backs, but it’ll usually take longer to insert your link on their sites. But if you can pay someone to get a link back from a higher page rank site, you’ll probably be approved within a week.

2. Submit to directories. Submit to as many directories as you possibly can – that are free. Most free directories only require you to link back to theirs, even if they don’t, it’s recommended to do so anyways. That way if the approvers manually check sites, more often than not, you’ll get approved quicker with a link back.

3. Update your blog everyday y adding UNIQUE content. If your site has good content, more than likely you’ll attract a large audience. And the more unique the content is (and not seen on thousands of sites already) the better your chances are to separate yourself from thousands.

4. Provide inside linking within your blog. You want to have interesting reads for people to easily see and click on. The focus is to keep your visitors on your site as long as you can and have them click on lots of posts.

5. The most important tip – Trade links with other bloggers. This is fast and easy. You offer to put their link on your blog and vice versa. This is free and the fastest way to improve your visibility in search engines.