Technorati authority

Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.

It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days.

Technorati Rank is calculated based on how far you are from the top. The blog with the highest Technorati Authority is the #1 ranked blog. The smaller your Technorati Rank, the closer you are to the top.

Since at the lower end of the scale many blogs will have the same Technorati Authority, they will share the same Technorati Rank.

The Technorati Top 100 shows the most popular 100 blogs based on Technorati Authority. The #1 ranked blog is the blog with the most other distinct blogs linking to it in the last 6 months. If your blog’s rank is, say 305,316, this indicates that there are 305,315 blog ranks separating your blog from the #1 position.

The best way to increase your Technorati Authority is to write things that are interesting to other bloggers so they’ll link to you. Linking to source material when you blog is also a great way to engage in conversation and help others find what you find interesting.

Finally, if you want to let your readers see your Technorati Authority on your blog, install the Technorati Authority widget. It’s a little bit down the page so scroll down to find out how to get it.

Pagerank

Devised by Google, it measures not only how many links point to a website, but the “quality” of the sites providing the links. This index that values Web pages on a scale of 0 to 10 also affects search rankings

SEO copywriting is one of the major factors which decide the ranking of any particular page in the SERPs or Search Engine Result Pages. Unlike the common notion, the task of an SEO expert starts right from the website design and development phase and web page content development which decide the fate of any website in the SERPs.

SEO copywriting as defined in Wikipedia is “A technique of writing on a web page in a way that it can be read and understand by the surfer and it also uses the keywords and keywords phrases targeted for the websites. The purpose of doing copywriting that is SEO centric is to rank highly in the search engines for the given targeted keywords and phrases.”

It can also be explained as the technique of writing the text on a web page in such a way that it reads well for the surfer or the user, and also targets specific search terms. The challenge lies in creating a content that is both user as well as Search Engine friendly. The purpose of SEO copywriting or Search Engine copywriting is to make a web page that can rank highly in the search engines for the targeted search terms and also conveys the message to the surfers in an effective and easy to understand manner.

Search Engines look for genuine and unique content on the web pages that should be related to the search terms and the keywords used in the title and other meta tags. The content on any page should not be misleading for the users and it should reflect the correct picture and idea behind creation of the page. This ensures that the users are getting exactly what they are expected to find on a particular page. Search Engines ensure this by matching the words present in the text of the webpage with that of the page title and meta tags. LSI or Latent Semantic Indexing is a technique which helps them to accomplish the task. In this technique, synonyms of the search terms or phrases are also taken into consideration while generating of SERPs.

The task begins right from the designing phase before content development. Thorough keyword research is required for all the individual pages. Once the keywords are identified according to the theme of the page, content is developed with strategic placement of the search terms or phrases within the text and other on page elements. Synonyms of the search terms are also used to maintain the LSI ratio.

The reverse approach can also be taken for content development. In this case, first the target key phrases are identified according to the business, website theme and goal, and then web pages are created that can represent the actual aim of the website.

SEO copywriting is one of the major factors which decide the ranking of any particular page in the SERPs or Search Engine Result Pages. So, it is always a good practice to do SEO copywriting while creating any website or page, so that it can rank well as well as provide genuine and useful information to the users.

Seoedge.com offers a wide range of website optimization services at affordable costs. It has years of experience in optimizing websites for search engines. Seoedge.com uses only white hat techniques to optimize websites for search engines. Search engine optimization will increase the page rank and get high targeted traffic to the website.

Seoedge.com offers two types of SEO packages namely the standard and the professional SEO package. The standard SEO package covers all basic SEO services, such as keyword research, onpage optimization, article submission, directory submission, social network links, and blog comment links, which will help the website rank well in all major search engines like Google, Yahoo! and MSN.

In the professional SEO package, it offers a world class service. The website gets traffic not only from search engines but also form a host of alternate sources like paid blog reviews, press release submission, and paid website links. Its project management system will deliver project updates and reports on a weekly basis.

Apart from these SEO packages, seoedge.com also offers the following services: paid link services, keyword analysis & page optimization, reciprocal & one way links campaign, usability analysis & report, PPC management services, directory submission services, article submission services.