The phrase “web design strategy means a range of different things to different people, and involves more than merely “design decisions. The term seems to imply that the issue is about color, page layout and the use of Flash animations. Yes, these factors are part of the big picture, but the “bigger picture is about the overall design of your website, meaning its entire “architecture.
The whole topic of a “site architecture or web design strategy that supports Search Engine Marketing (SEM) has really been quite poorly addressed. Many companies that do SEM consulting have less than state-of-the-art knowledge of how information architecture and design strategy affect a site’s usability and organic rankings. If your consultant, or your own research, is focusing only on search advertising, media buys and bidding processes, you are not getting the whole picture.
A top position in the Google results is useless if site visitors aren’t being converted into buyers. A successful site architecture and site design strategy will address the needs of both the search engines and your visitors/customers.