Web Design Strategy with Search engine marketing

The phrase “web design strategy means a range of different things to different people, and involves more than merely “design decisions. The term seems to imply that the issue is about color, page layout and the use of Flash animations. Yes, these factors are part of the big picture, but the “bigger picture is about the overall design of your website, meaning its entire “architecture.

You need to find out how your site’s overall “information architecture affects its visibility to search engines. The truth is, specific web page elements like your navigation scheme and technologies like CSS (Cascading Style Scripts) or JavaScript can either interfere with or aid a search engine’s ability to “spider and rate your site. Sometimes an element can do both, at the same time!

The whole topic of a “site architecture or web design strategy that supports Search Engine Marketing (SEM) has really been quite poorly addressed. Many companies that do SEM consulting have less than state-of-the-art knowledge of how information architecture and design strategy affect a site’s usability and organic rankings. If your consultant, or your own research, is focusing only on search advertising, media buys and bidding processes, you are not getting the whole picture.

A top position in the Google results is useless if site visitors aren’t being converted into buyers. A successful site architecture and site design strategy will address the needs of both the search engines and your visitors/customers.
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Ways to please your visitor

1: Browser/platform compatibility

Your visitor expects your site to work in their browser/platform at all times.

Solution – provide a site that works in all modern browsers and platforms.

Benefits – He or she can now wait for your site to load knowing that – at the least, they can access it. (First base is a major step!)

2: Load time

Your visitor is very very impatient and has the attention span of a 15 year old grey haired dog with arthritis in it’s knees and a bowl with no dog food in it.

Solution – provide him/her with a super quick loading web site.

Benefits – He or she will be so pleased they may just look further into your web site and see if it holds them to interest.

3: Design

Your visitor is very critical and expects a professional design at least for their time.

Solution – provide him or her with a very nice, clean and professional layout.

Benefits – He or she will be impressed and may decide to venture even further.

4: Navigation

Your visitor is on the prowl and wants to find what they are looking for yesterday.

Solution – provide him or her with a navigation system that enables a quick and an effective route to what they are looking for.

Benefits – He or she will be very pleased they may spend some time on your site discovering if what they found is of value to them.

5: Content

Your visitor demands the very best – best being 22 carrot gold not that awful gold plated rubbish.

Solution -provide him or her with up to the date content that is easy to understand, writing and produced well and to the point.

Benefits – He or she will be very pleased they may even bookmark your site for future reference.

Access + quick loading + professional design + excellent navigation + great content = a very competent web site that should serve the purpose of both yourself and more importantly your visitors.

In these days and age people are demanding more from a web site and so they should. There is no excuses any more. We have all the tools available to build competent web sites to a professional standard. We don’t have to be a pro we just need tounderstand the visitor more – and boy are they/we demanding.