How to Make Your Website Search Engine Friendly in 5 Steps

Starting your own web based business can be a great money making idea and lots of fun, but if you want people to visit your site you really need to know what you are doing. There is a ton of materials on the internet about how to bring web traffic to your site, but starting off with a good foundation makes it all much easier.

  1. Domain Name:
    Lets say you want to open a portal for online casinos or sports betting sites. The first thing you need to do is to come up with a domain name. The Domain name is your URL or Universal Resource Locator. This is what people have to type in after http://www to get to your website. If you have a URL that is a popular phrase or grouping of words that are related to the topic of your site, you have a much better chance of it coming up high on a search. So if you are a gambling portal web site and your URL is you have a better chance of people finding it when looking for online casinos then if it were called bobscasinowebsite.
  2. Content:
    The next thing is that the content of your site must be related to the purpose of your site. If your site is for the purpose of making money then you have something to sell. Maybe you are trying to bring business to a casino website then the content on your site should be about things relative to gambling. Put casino reviews, tips on different types of casino games and whatever else you think may be interesting to someone doing a search on casinos and gambling.
  3. Easy Navigation:
    Make sure your site is easy to navigate. If it is too hard to get around then even if it is top of a Google search no one will ever use it. Each page should cover one topic, and it should not be crowded with banners and advertisements. If on your site you have videos then keep them all together and break them into relative areas of interest. If you have some videos of people getting caught cheating in a casino create a section for casino related videos and put them all in that section, this will make it very simple to search thru all your content to find what it is your visitors are looking for.
  4. News:
    News relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and not just world news. Maybe someone wants to read about the gambling bill that was passed in congress recently to ban money transfers to and from online casinos, a great advantage to having news on your page is that if it is well written and the topic of the article is a hot topic other news sources like yahoo and Google may take your article and put a link to it from their site. This would give you thousands of hits, and that is the goal.
  5. Adding Pages:
    The last tip I can give you for building a search engine friendly site is to make sure to add new content every day, it does not matter if this content is a how to article a news article, pictures or anything else but adding new content daily will increase your page rank and increase the chances of coming up when someone is doing a web search.

If you incorporate all these tips when building your website I can guarantee it will make your job much easier, no one wants to build a site and then find out they need to star over from scratch, because ever day offline is potential money lost.

Tips when designing your own website

As the rate of information technology increases, many small business owners and individuals are now aiming to increase their communication and business with the use of the Internet. Some of the benefits of the Internet is that people can frequently improve their knowledge, be critical, and analyze new concepts and developments. Not only does the Internet provide an opportunity for people to access new and foreign knowledge, but people are also given the opportunity to share knowledge through the use of creating their own websites or visiting chat rooms.
The concept of building a website may at first seem to be foreign to the less technologically inclined, but once the basics of website building are mastered, then the concept becomes routine and easy to handle, especially with updates. However, the building of a website does not only involve conquering technology, but also the design of your website will largely affect how many visitors will stay on your site and the amount of information that is consequently attained. For example, a website that is offensive in their use of language or ideologies, or even which has unsuitable colors will deter viewers from going to the site. Below are some tips that need to be taken into consideration when building your website.
1. Make sure the color of the text on your website is not too bright and is suitable for the content of the website. For example, if you are designing a website to talk about the death penalty, a pink background with yellow text may not be the most appropriate format.

2. The pictures or images that are presented on your website also need to be taken into consideration. A website incorporating cartoons and pictures of Barbie but which is aimed at mature age people in the content may not be as successful. Remember, when people go to a website the first thing they will see will be the graphics, and just as easily as getting to the website, people can just as easily go to another website.

3. Make sure the links that you put on your website are relevant to your content. Although advertising is permitted and incorporated into some websites, too much advertising and propaganda will act as a deterrent and may compete for the attention of the viewer. Also, although advertising may pay for the cost of maintaining your website, remember the initial purpose of designing the website and don’t let in-your-face advertising overtake your valuable content.

4. Although most people feel that a website is made more interesting when there are graphics on the site, do not put in too many graphics and make the size of your website too large. Viewers can become frustrated if a website takes too long to download and will go to another website.

5. Remember to reference everything that you have researched and include a bibliography or a list of references. Do not plagiarize. Plagiarism can have consequences if you are an academic, or you may be liable for court action if it is too serious. Remember to indent long quotes that you may have gotten from a person or from research. Acknowledge help and all your sources.

6. Be mindful of different ideologies and cultures. Colors for backgrounds may have significance to the content. However, in another culture it may have a completely different meaning and may be misunderstood.

7. Ensure that the content is concise and attractive to the viewer. The content of websites can be written in formal as well as informal language. This will depend on the target audience and what you want to promote. For example, a person who is aiming at a teenage market may want to use less formal language, however, if you are aimed at academics or mature age people, correct referencing and research as well as formal language will be better appreciated.

8. Ensure that the links that are put on your website work and that your website is easy to navigate. For example, endless links that go nowhere can cause frustration and deter people from your website. Information that is not concise or inaccurate can cause misunderstandings. Hence, check all information before you put it on the website and check your links before you publish the website.

The building of your website can be a challenge at first, but the rewards are that many people will have the opportunity to share in your knowledge and communicate with you in relation to your ideas. For entrepreneurs, websites have the ability to promote your business and also ensure that consumers have the ability to gain better information about your goods and services.

5 Simple Web Design Rules You Should follow

Web sites are everywhere. The internet has exploded and made terms like “www”, “URL” and “.com” household words. There are so many software tools and programming languages you can use to create wonderful web sites. You don’t need to be technically gifted to create a killer site. However, if you stick to some basic design rules, your site will be crisp, clean and esthetically pleasing even if you don’t know the difference between JSP, ASP and PHP.

1) Plan your design before you start ‘coding’. If you just get into your text editor or fancy software program and start creating without a plan or a destination in mind, your site could be a mish-mash of different styles or worse – have no direction. A web site should be easy to navigate. In order for you to make your site logical, you have to think before you code.

You may decide to draw it out free-hand or make an outline in your word processing program. The medium isn’t as important as the fact that you think logically about what you want to include in your site and plan it out first.

2) Use no more than two fonts on your site. Many neophytes often make the mistake of using too many fonts on a web page. One or two fonts is sufficient throughout your ENTIRE web site – unless, you are a font designer, then well, this doesn’t apply. Your text should be uniform throughout. When choosing a font, it’s better to use Serif fonts for longer text and Sans Serif for headlines and shorter text.

Note: Serif fonts are those that have a decorative line added as an embellishment. Times New Roman is the most common Serif-font.

Sans Serif fonts do NOT have line embellishments (the little curves at the end of the characters) Helvetica is a great example of a web-friendly Sans-Serif font.

3) Use tables instead of frames. Although frame technology isn’t exactly cutting-edge anymore, many web designers still prefer using HTML tables to frames. Why? Well, for one, not every browser supports frames, but all browsers support at least HTML 3.2, which has a wealth of table-technology built into it. Anything you’d want to do with a frame, you could do with a table and, by using a table, and you can guarantee that the vast majority of your users can view your design.

4) Incorporate white space into your web pages. White space is a bit of a misnomer. It doesn’t mean that the area has to be white. White space is basically area without text. One of the biggest problems with many web sites today is that they are too busy. By incorporating white space into your design, you give over-stimulated web visitors a bit of an oasis within your design.

5) Stick to 216 cross-platform color. These are the colors that are viewable by just about everyone whether they are on an older or newer machine, use (gasp!) dial-up, DSL or cable modem, or are on a PC or Macintosh. What good is a fantastic color that you custom-create that no one can see?

Basically, if you follow these five rules, your designs will be simple without being simplistic, viewable by the vast majority of internet users and esthetically pleasing. Your site will be classy and classic. It won’t send end-users into a tizzy with long waits for downloadable graphics and media. Happy end-users yield repeat visits and increased traffic, which is, as a web designer, your ultimate goal.

Using SEO To Make Your Mark On The Internet

Everyone is talking about SEO these days and the best ways to go about it. There are s may different theories that it can be pretty hard to sort through them all and still have time to use them.These days if a site is to succeed SEO needs to be addressed. Search engine optimization is a powerful tool, one that can change the way your site is seen by others. In fact, without any there is a good chance that your site will never be seen at all.

Your best bet is to hire a professional to do your SEO for you. This is the easiest way by far to ensure that the job gets done right. This does not mean that you shouldn’t do a little bit of homework yourself though.

Even when you outsource this work, you still need to know the basics in order to make sure you are not throwing your money away. You need to see that you are not getting taken advantage of and the only way to do that is to make it clear to the professional that you are no dummy.

Let them know from the start that you know your stuff. Never tell them that you are new to the game of SEO, that is just opening the door to trouble. Instead you need to throw around some terms and make it look like you know even more than you do, it is always better to be safe than sorry!

If you want to save some money then you will need to do your best to learn what you can on your own. SEO is a complicated matter and it is vital that you take things slow. You can simply learn as you go, that is what I did and I am a seasoned pro now.

Start with the basics, put them to use and go from there. The internet is a fount of information and the vast majority of it is free. Why pay for something if you don’t have to. You may want to checkout the local library as well, you could find a ton of books there to read through. Just make sure you take notes.

One last tip: If you do choose to hire an SEO professional pick their brain as they work. Keep comprehensive notes on everything he or she tells you so that the next time you need to get this job done, you will be able to do it yourself. Ask all of the questions you can think of, it will save you thousands in the future.

Top 5 Reasons To Use CSS

1. The content is separated from the design

Because you are able to create a separate Stylesheet and link it to all your webdocuments, you have great control over how your website looks. So if you want to change a certain aspect of your page, you only need to alter one file: your Stylesheet!

This Of course, generates some great flexibility. This flexibility is not available when your website is using tables for layout, inline font tags or inline defined colors.

A single CSS file can contain positioning, layout, font, colors and style information for an entire web site.

2. You site uses less bandwidth and loads faster

Because stylesheets are so lightweight, your website will load much faster. The main reason is because you do not need table layouts anymore for the positioning of elements. Since text loads really really fast your website will be visible in a flash.

This means that visitors will be happier when surfing your website. They only have to download the Stylesheet once, and it’s automatically reused for every page. So the only thing that needs to be loaded is the actual content.

On average a website will load five to ten times faster if it makes use of cascading style sheets.

3. Your website will automatically gain better search engine results

With CSS, you can position any element, anywhere you want. So if your menu is at the bottom of your HTML document, you can bring it up using absolute positioning. The reason this is useful is to make sure the search engine spiders pick up the main content first.

Another advantage you automatically gain is that your HTML code is much cleaner. So the search engine spider will not have to separate the junk code from the real content.

So make sure you put your logo text and your menu at the bottom of your HTML document at put it at the top using CSS!

4. CSS is compatible with newer browsers

Because more and more browsers are used other than Internet Explorer on a Windows machine, you need to be sure that your website is accessible by all major and newer browsers.

By using webstandards, defined by the w3c, you are making sure your content is viewable in the future.

Because there are so many browsers these days, it is impossible to test your website in all these browsers on different configurations. Coding to standards is then the only practical solution.

5. CSS can be used to display the same content on different media.

Because you are able to define different stylesheets for different media you have great flexibility in presenting your content.

The printer for example, is a medium on itself. If someone prints out your website, you will be able to modify the look of it. Add an extra black and white logo, remove the advertisements and change the colors to black and white values. It’s all done easily by using cascading stylesheets. And the best thing is, visitors do not even have to know you created a new Stylesheet especially for the printer.

Stylesheets can also be created specifically for PDA’s and such. As you will understand, this adds some great flexibility to the presentation of your web document.


Cascading Style Sheets are created to make things easier. It gives you great control of your website and makes your visitors happy when they are surfing your website.

You are prepared for the future and will gain better search engine results automatically. Start using CSS to its full potential today! It will suit you well.