Black Hat SEO

Black Hat search engine optimization is usually defined as techniques that are used to get higher search rankings in an unethical manner. Either by tricking visitors or search engine spiders.

The most common forms of black hat seo are:

Keyword stuffing: Keyword stuffing is the overuse of keywords in a piece of content. Generally, this is repeating the same keywords over and over just to achieve a higher search engine ranking.

Invisible text: Quite a few cheap sites use this tactic, which involves making keywords to be the same color as the background, so readers can’t see the massive amounts of keywords, but search engine spiders can.

Doorway pages: These are pages that regular visitors cannot see, but search engine spiders can. They are used to trick the search engines so that the site gets a higher ranking. Not only do they go against the rules, but they also hurt the visitor’s experience. Who wants to see a site stuffed with keywords?

Cloaking: Its a deceptive method used to cheat search engines in order to rank well for certain keywords. A user identified as search engine is shown a specifically prepared and optimized website with only purpose to rank well for desired keywords. If a user is not a search engine they are presented with the “real” websites content which is often spammy and of lesser quality.

Cloaking is also used to trick users to visit websites based on their description in search engines. For example a user searching for a particular product could click on a website in search engine due to its description and title. The site in question will not be the one described in SERP’s. It can be totally different or irrelevant.

RSS Spamming: I recently noticed more and more people using their RSS feed in comments instead of their blog’s URL. What that does is tricks people into subscribing to your feed when they only wanted to visit your blog By doing so people don’t realize they can get their IP black listed from any site in a click. So don’t try it, it’s rude.

Does Black Hat SEO Work?
Yes is it does but only temporally. Eventually the search engine spiders catch on and your site can get permanently banned from search results. It might look like a good idea to the novice but it hurts your site and its credibility on the long run.

Why is Black Hat Unfair?
Black hat practices do not not follow the rules and regulations of search engines. Black hat tricks spiders and users into clicking and viewing content with poor quality or content. This in turn leads to a poor user experience, what Google is striving to avoid. Lets keep the web a fun place filled with useful information.

Technorati authority Vs. Page Rank

Technorati authority

Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.

It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days.

Technorati Rank is calculated based on how far you are from the top. The blog with the highest Technorati Authority is the #1 ranked blog. The smaller your Technorati Rank, the closer you are to the top.

Since at the lower end of the scale many blogs will have the same Technorati Authority, they will share the same Technorati Rank.

The Technorati Top 100 shows the most popular 100 blogs based on Technorati Authority. The #1 ranked blog is the blog with the most other distinct blogs linking to it in the last 6 months. If your blog’s rank is, say 305,316, this indicates that there are 305,315 blog ranks separating your blog from the #1 position.

The best way to increase your Technorati Authority is to write things that are interesting to other bloggers so they’ll link to you. Linking to source material when you blog is also a great way to engage in conversation and help others find what you find interesting.

Finally, if you want to let your readers see your Technorati Authority on your blog, install the Technorati Authority widget. It’s a little bit down the page so scroll down to find out how to get it.

Pagerank

Devised by Google, it measures not only how many links point to a website, but the “quality” of the sites providing the links. This index that values Web pages on a scale of 0 to 10 also affects search rankings