This logo doesnt seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.
This is probably one of the best known logos with a hidden meaning. If you look closely, youll see an arrow thats formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.
Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.