We are living in a wireless communication world and the importance of online business is increasing day by day. Currently the internet is acting as a best medium to introduce oneself through websites and other social communities available online based on web 2.0 technology. Internet marketing is now one of the major multi-billion dollar industries. These days internet presence has become vital and a modern website is expected to do most businesses. Looking at the current market scenario the online search for proper information is gaining its importance. Online search refers to the ability to search for information or find businesses and organizations. The ability to accommodate for global online search has provided real opportunities for small business, to take the essential steps to maximize their online presence and website performance.
Website development has made easier for small business firms to establish their online presence but the marketing challenge has become greater, and currently many firms have started recognizing the significance of web marketing. Consequently, every organization whether big or small needs to observe their website performance to ensure that the opportunities available can be utilized effectively. As a result no one can disregard the value of maintaining effective website having proper information and relevant content.