Web Design Strategy with Search engine marketing

The phrase “web design strategy means a range of different things to different people, and involves more than merely “design decisions. The term seems to imply that the issue is about color, page layout and the use of Flash animations. Yes, these factors are part of the big picture, but the “bigger picture is about the overall design of your website, meaning its entire “architecture.

You need to find out how your site’s overall “information architecture affects its visibility to search engines. The truth is, specific web page elements like your navigation scheme and technologies like CSS (Cascading Style Scripts) or JavaScript can either interfere with or aid a search engine’s ability to “spider and rate your site. Sometimes an element can do both, at the same time!

The whole topic of a “site architecture or web design strategy that supports Search Engine Marketing (SEM) has really been quite poorly addressed. Many companies that do SEM consulting have less than state-of-the-art knowledge of how information architecture and design strategy affect a site’s usability and organic rankings. If your consultant, or your own research, is focusing only on search advertising, media buys and bidding processes, you are not getting the whole picture.

A top position in the Google results is useless if site visitors aren’t being converted into buyers. A successful site architecture and site design strategy will address the needs of both the search engines and your visitors/customers.
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Making user friendly Online forms

An online form allows prospects to take a variety of actions: contact you, subscribe to your e-zine, request information and, of course, order something. A form is a communication tool for them and a marketing tool for you. You need an online form to collect contact information and to get permission to communicate with prospects. Otherwise, once they leave your site, they could be gone forever.

An online form itself isn’t effective marketing, however. In fact, if you’re committing the following mistakes, yours could be costing you customers.

  • Requiring unnecessary information : Do you really need prospects to provide personal information such as a company title, phone number, mailing address and registration of a login name and password? If not, remove these fields or label them as optional.
  • Restricting open fields : Ever type so many characters that a field ended before you finished? Expand the length of your fields to account for long names, e-mail addresses and other information you require.
  • Forcing repeat work : If your forms are not completed correctly, are prospects forced to start over? They won’t. Be sure to retain the information already entered while pointing out the area that needs attention.

Don’t just fix your forms; optimize them. Try these time-tested tips to make your forms better marketing tools:

  • Include your contact information. Give prospects the option to call you instead of, or in addition to, completing your online form.
  • Offer your e-zine. While they’re already contacting you, invite them to subscribe to your newsletter.
  • Ask how they found your site. This optional question could give you insightful marketing information without putting off prospects.

Your online forms get prospects to make initial contact with you. Make this process painless because your online forms won’t get a second chance to make a first impression.

Email Marketing-Very good way of marketing

Email marketing is a wonderful way to reach large amounts of customers in a short amount of time. This is a very inexpensive marketing method that is effective. It will result in getting more traffic to your website thus generating more sales. Email marketing can be used by any type of business regardless of the products or services they have to offer.One huge advantage of email marketing is that it can be effective for both large and small businesses. When it comes to regular commerce, the larger company can afford to print up colorful fliers and ads. This is much harder for smaller businesses due to the expense. Email marketing can be done using software so that even small businesses can create effective and professional looking email marketing campaigns on a small budget. This will hopefully help them increase their sales.

Email marketing is an effective way to deliver the information you want to get to consumers in the method they enjoy using. Most everyone has email these days and it is common to log on and check for messages several times each day. It also allows you the opportunity to reach consumers around the globe. There are no boundaries when it comes to location with this method of marketing.

On average email marketing costs 78% less than other types of marketing. This savings is after the cost of research, testing, and sending the emails. It also takes the cost of consulting into consideration. Email marketing consulting is often less expensive than other marketing consultants. This means you can choose to save money or maybe invest more but reach more people. In addition to saving money, you save valuable time. Your emails can be scheduled to go out at times when you are out of the office or working on other projects. Continue reading

Googly dance of google!!!

The Google Dance has been named by webmasters after the name of Google to explain a concept associated will all search engines. It is not surprising that Google’s reputation as a search engine reaches all over the world and thus has been minutely scrutinized by other search engines always. When Google shuffles the rankings of websites in its search engine results pages (SERPS), the results of a particular search on Google is very fluctuating. This is simply what is termed as ‘dance’. While the dance is taking place, the results of a particular search on Google varies from minute to minute.

This change in the index in terms of outcome is instantly reflected on the SERPS, but the actual process takes over the next few days. It is not feasible for Google to shut down its operations or go offline till the updated index has been completely transferred. Thus, the results for a particular index ‘dance’ till the index update can reach all Google servers and be transferred.What we need to remember Google has three main servers which are www.google.com, www2.google.com and www3.google.com. While an index update is taking place, the results that will be visible on the three servers will vary to a large extent. Why is it so? Simple, this is because one server is reflected the updated index while the other is still showing the results of the old index.

Simple ways to know whether ‘the dance is on’ is by first making a search request on www.google.com and observe the blue bar that appears on top of the page. It shows ‘pages 1-12 of about 564,000’. The next step would be to do the same on www2.google.com and www3.google.com. By seeing if the number of total pages differs in each other, one will know if the dance is on. Once the numbers do not vary and the order of the results is the same on all the servers, we know that the ‘dance is over.’

Does the dance still happen?
Experts in the field believe that this does not occur now. However, the monthly update of the index list is a direct result of the deep crawl employed by Google’s spiders to crawl the web. People who regularly search the net strongly believe that the results fluctuate more than just once a month. This happens because Google employs a fresh crawl and continuously carried out to keep the index updated. ‘Everflux’ is a term that describes this frequent fluctuation that emerges in the results of a search. The fresh crawl does not determine whether the dance is on because this does not explain the variation in the total number of search pages. Remember a rule, if the three Google servers show a variation in the number of back links to important sites such as Yahoo or AOL, then just know that the ‘Google dance is on.’

So what does it all mean?
An important aspect to remember is that the monthly update does not lose its significance. Fresh crawls ensure that a continuous search of the web is taking place which causes pages to keep getting included in and excluded out of the result pages on a daily basis. Remember that Google’s ranking of web pages is determined by the deep crawl of the web. Don’t lose heart when your ranking drops suddenly among Google’s rankings.

This is temporary and related to the Google dance, after five or six days you will be relieved when you observe that the rankings have stabilized. Do not try to compensate by panicking, keep the content quality high on your website and you will emerge the victor!