Google is the most popular search engine. Thousands of searches are made each day on Google alone. Google is also a fast search engine, contains billions of pages and delivers good results. It’s true that there are fluctuations in Google but that’s the nature of search engines. It can be normal fluctuations or an algorithm change which can alter the search engine result pages.
You can enjoy top search engine rankings for quite a long time with Google but it can happen that you might suffer from a drop in rankings which can be temporary usually because of a glitch or these can also be permanent if you’re banned mostly attributed to black hat seo techniques. I’ve seen all these things on Google and the best thing to do is not to panic right away. Your rankings can come back with time. I’ve even experienced rankings recovery after 2-3 months without changing anything.
What you should do is always find other ways of driving traffic to your websites like article writing and submission, doing valuable reciprocal link exchanges with related and relevant sites as these alone can bring traffic. Imagine you get a valuable reciprocal link on a related site which brings you five targeted visitors per day, now say you have 10 such links, you already receive 50 targeted visitors a day and 1500 monthly targeted visitors.
If you focus on some article promotion initially, you can at least give your site some value as far as traffic is concerned. As a result, you have better chances in getting targeted reciprocal links. You have to offer something similar in return to your link partners. Some people are saying reciprocal links have no value at all and they are removing them from their pages but targeted and reciprocal links with similar sites are still of great value. The Internet is an interconnection of websites and you have websites linking to each other to form the web. You can find a valuable website from another website. You click here and you are there and so on. Each link you have has the potential to give you traffic. Of course a homepage reciprocal link is definitely better and a reciprocal link in content articles is also great. These are some sort of partnerships you can potentially make with other webmasters. Just need to be creative.
If we consider the traffic generation ways above like article promotion and reciprocal link exchanges, you have to realise that you can get Google traffic by using these methods. With article promotion, if your article ranks high in another website, and people find your article, they can potentially click on your link in your author bio and gives you visitors. With reciprocal links, if a user finds your partner’s website and happens to see your link say on the homepage or on a content page or even a link directory, you’ve got a visitor.
In my hosting stats, I saw visitors coming directly from my articles on other sites and visitors coming from my partners’ websites mostly from homepages. You can still get Google traffic although not direct searches to your site but still it’s good traffic. We can call that indirect Google traffic. When going after indirect Google traffic, you are at the same time working on your offpage search engine optimization meaning securing inbound links. With an article, you can get an inbound link with anchor text and with a homepage reciprocal link partnership or content article reciprocal link partnership, same thing. Not only will these techniques get you indirect Google traffic but they can give you some boost in your search engine rankings for your keyword phrases or at least gives you a solid foundation in link popularity. Once you get some links to your site, you have high chances to get your website indexed in the first place which is the initial step in search engine marketing. If you’re not indexed, you can’t rank for anything.