1: Browser/platform compatibility
Your visitor expects your site to work in their browser/platform at all times.
Solution – provide a site that works in all modern browsers and platforms.
Benefits – He or she can now wait for your site to load knowing that – at the least, they can access it. (First base is a major step!)
2: Load time
Your visitor is very very impatient and has the attention span of a 15 year old grey haired dog with arthritis in it’s knees and a bowl with no dog food in it.
Solution – provide him/her with a super quick loading web site.
Benefits – He or she will be so pleased they may just look further into your web site and see if it holds them to interest.
Your visitor is very critical and expects a professional design at least for their time.
Solution – provide him or her with a very nice, clean and professional layout.
Benefits – He or she will be impressed and may decide to venture even further.
Your visitor is on the prowl and wants to find what they are looking for yesterday.
Solution – provide him or her with a navigation system that enables a quick and an effective route to what they are looking for.
Benefits – He or she will be very pleased they may spend some time on your site discovering if what they found is of value to them.
Your visitor demands the very best – best being 22 carrot gold not that awful gold plated rubbish.
Solution -provide him or her with up to the date content that is easy to understand, writing and produced well and to the point.
Benefits – He or she will be very pleased they may even bookmark your site for future reference.
Access + quick loading + professional design + excellent navigation + great content = a very competent web site that should serve the purpose of both yourself and more importantly your visitors.
In these days and age people are demanding more from a web site and so they should. There is no excuses any more. We have all the tools available to build competent web sites to a professional standard. We don’t have to be a pro we just need tounderstand the visitor more – and boy are they/we demanding.